Meet Chloe! She’s a student at Radford University with a passion for fitness and fashion. She’s working on her own clothing line right now, but managed some time over the summer to design a few pieces of the new fall line for Just Dance Roanoke! You can pick up a Chloe original TWRK shirt or a Smile, Sweat, Sass & Soul at the studio today!
You’ve been taking classes with us since the studio first opened. What brought you to your first class?
My mom came home the day she took a class from Sara at a local gym years ago at the beginning of her awesome journey in Roanoke and insisted I go to her classes the next day! I did, and ever since I have been in love with JDR! I have watched Sara grow her business from the very beginning to now. I have learned so much from her about determination, work ethic, and going after your dreams no matter who is in your way. What Sara has built at JDR is truly special to me and I’m sure many would say the same. From her one-of-a kind instructors & team, to the uniqueness of her fabulous studio, to the amazing community I’m surrounded by when I walk into dance on any day is something you just can’t find anywhere else. On some of the most incredible and absolute worst days of my life, I have ended my day with JDR and I can honestly say it saved me on my bad days and only made me a better person each time good or bad. You can’t find anything like JDR and you never will. I will forever hold Sara, her team, and the amazing dance floor close to my heart no matter where life takes me.
Have you always had an interest in fashion/merchandise design? What sparked that interest?
My mind is going a mile a minute 24/7. I have always felt compelled to do something in the creative industry. I think I have a mind like a creative and I am meant to work in an industry that lets me be myself and creative at the same time. From creating my own dance choreography at a young age daily and performing for my parents and friends, taking dance lessons for most of my life, always thinking of ways how I could solve problems, having a love for writing, I have always felt like I was a creative person. I can never do the same thing everyday all day, it is just not who I am. I have worked in retail for several years ranging from many different experiences from sales associate to managing a business. Ultimately, having internships in the fashion, beauty, and wedding industry gave me the experience to open my eyes to a lot. I was able to figure out things I loved and things I didn’t. I have been blessed with so many doors being opened for me to have experiences I could never have dreamed of having at 23. The possibilities are limitless if you open your eyes to them! When I transferred to Radford in August 2015, I found that working in the design and business industry was exactly the place I needed to be on my journey in life. For now, I’ll let life lead me to exactly where I need to be. There is one thing I have learned is to always keep an open mind because you really never know where an opportunity will take you!
Chloe’s Designs on Amanda and Chelsea
Tell us about how you came up with designs for Just Dance Roanoke.
Sara approached me in January 2015 about designing her Fall Collection for 2016. I was humbled and honored to be asked by her. I have dreamed of working for Sara for years. I am very passionate about her story, her brand, and the values she stands for in her company. I don’t take on projects I don’t care about, or for just anyone, that’s just not who I am. Anything I do, I do it 120% or I don’t commit to it at all. The day Sara asked me, of course I said yes! To have the opportunity to design for a company in the fitness industry, in my own hometown that I had loved for so long, when I was only in my first year of design and business school, was SO exciting for me! That day, I started designing, no joke. I think every class I went to that whole semester I was sketching designs for Sara and she didn’t even know it yet. I even had dreams about that whole wall at JDR with the apparel on it and what it would look like after my designs were on it. I’m not kidding. In May 2015, we met to discuss things she was looking for and made sure I was on the right track by making sure my designs were fitting with the brand. In August, we met again and we collaborated on a few more things. Sara ultimately makes the final decision of course! From January to August I worked very hard on the Fall Collection and I am so excited to hear about what participants think about the new apparel Sara chooses. I learned that it takes a lot of dedication, time, patience, tenacity, integrity, and working with someone like Sara, who is very honest and particular about her brand, and most importantly putting your whole heart into creating really quality designs. I have always admired Sara for her passion, all she does in her own life and, in our community. But, for giving me the opportunity and trusting me to create a collection for her amazing participants is truly an honor for me as a young designer and business woman.
You’re a very involved student at Radford University. What’s your major and what other programs are you involved with on campus?
My major is Design Management with minors in Entrepreneurship, Marketing, and Management. This major is a design and business major that I love so much and am constantly learning new ways to be a better designer and business woman! I am involved with the Student and Recreation Wellness Center where I teach cycle classes twice a week and my heart has never felt so full! I love helping others crush their goals, feel happier after a stressful day, and pushing my participants past their comfort zones. It is my goal every class to empower and strengthen others by providing them with a safe place to let go of everything that doesn’t serve them anymore and walk away hitting the pillow at night full of hope and confidence, as well as feeling proud of what they just accomplished. I am a Radford Ambassador, where we serve as a link between students and alumni. We help put on many events with alumni, events with the President’s office, Commencement, networking with professionals on and off campus, and being role models at our university. I work with the RU Makerspace that is an innovation lab at Radford, creating, working with 3D printers, scanners, and making things by collaboration. I am a part of the Radford Design Collective, where we try to bring together all areas and majors to create a sense of community on our campus that we can all work together and help each other. I am a part of the Ignite Leadership Conference Committee, where we organize all the details in creating a leadership conference where students can learn and develop skills from various facets of leadership and engage with other student leadership on campus.
Anything else you’d like the JDR family to know about you?
Although I cannot dance as much as I would like to going to school at Radford and coming home on the weekends, I thank you ALL for being such a positive, amazing community to surround myself with every time I walk into the studio and that you for spotlighting me and my designs. It is an honor to have the opportunity to be able to design for Just Dance Roanoke’s 2016 Fall Collection and I can’t wait to see what the JDR family thinks about the new apparel!
Embrace every moment of your life, live in the present, and live with no limits! Life is so precious! <3 Chloe 🙂